The TL;DR of this excellent article is:
Ads are crap, let’s put a lot of engineering resources into fixing their problems.
I personally would hope that publishers would reject bad ads and insist on simple links/images. But the publishers seem unable or unwilling to do so…
As much as I like to talk about things, as slow I am at writing. So it almost took me 6 months to write my first ever blog…
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